Turning your workshop strategy into a working system. We start with the Go High Level automation foundation, then activate Meta ads, location-specific social, and SEO content on top.
"The people most qualified to develop young athletes are systematically locked out of the industry designed to do it. The franchise model recruits investors. The athletes need coaches."
The Mankato build doesn't start from zero. Three pieces of work were stood up before this engagement, and the four new workstreams plug straight into them.
Eight phases of strategic work completed in March. The Pyramid v3 — eight core features that resolve the tension. The four customer-extreme profiles. The narrative suite. The 100-competitor radar. The 90-day execution blueprint. The brand style guide. The brand spine for every automation, ad, post, and blog that follows.
A working content library. 27 strategy guides. 19 deliverable playbooks. 17 email campaigns. 6 lead magnets. A parent-focused quiz. A director-recruiting webinar. 10 long-form blog posts. AEO-optimized location pages. Social calendars for Instagram, Facebook, LinkedIn, and YouTube. Nothing in Phase 1 starts as a blank page.
A weekly autonomous routine. Fires every Monday at 7:00 AM Eastern. Competitive refresh. Voice-of-customer mining from public forums. AEO visibility check across ChatGPT, Claude, Gemini, and Google AI Overviews. Deterministic week-over-week diff. Content draft inbox. Runs straight through the Mankato build. Outputs feed the new workstreams.
One foundation. Three agent teams stacked on top. Measurement already wired underneath. Everything draws from work you already own.
The three agent teams above the foundation all generate the same thing: leads and inbound. None of those workstreams can produce real value if there's nowhere for the leads to land, no sequence to nurture them, and no automated handoff to your sales team.
Specifically:
If we light up the acquisition layer before the foundation, we burn budget on leads we can't measure or nurture properly. Foundation first. Then we turn the taps on.
You stand up a brand-new Go High Level account for us to build inside. Could be the live Mankato account. Could be a clean sandbox we prove out first, then snapshot over. Your call. The live operation stays untouched during the build either way.
The realistic plan is to treat this as a full rebuild. Anything the current agency releases — workflows, audience lists, copy, historical campaign data — is a bonus we fold in where it's usable. Anything they don't release, we rebuild from scratch using the workshop deliverables, your sales call recordings, and the content already produced in the GTM Dashboard.
We're scoping the 10-week window on the assumption that the rebuild is full. If portions of the current build come over cleanly, we accelerate. If nothing does, we still hit the milestones. The schedule is constructed that way on purpose.
One foundation, three acquisition layers, all running into the same measurement surface.
| Workstream | What it does | Your team owns | Our team owns |
|---|---|---|---|
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GHL Automations
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Lead capture, nurture sequences, SMS and email, scheduling, automated follow-up, handoff triggers to your sales team. Copy voice-sourced from your Mankato sales call recordings — so the automations sound like Mankato, not like generic GHL templates. | Brand voice direction · touchpoint domain knowledge · draft approval · GHL account access | Workflow architecture · integration plumbing · copy drafting · end-to-end testing |
|
Meta Ads
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Paid acquisition into the Mankato funnel. Audience targeting built from your Customer Extreme Profiles. Ad creative drawn from the workshop narrative suite. Leads land directly in GHL. | Budget approval · creative review | Account structure · audience builds · campaign launch · ongoing optimization |
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Location-Specific Social
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Organic Instagram and Facebook content cadence for Mankato. Voice-aligned to the workshop brand guide. Quality-control layer reviews every post before it publishes. | Final publish approval · Mankato photo library | Content drafts · scheduling · voice calibration |
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SEO + Blog Content
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Geo-targeted blog posts (Mankato-first). Location-page meta and schema rewrites. Internal-link improvements. Two-week competitive refresh from ETS Pulse. | Topical direction · final publish approval | Drafts · on-page optimization · voice calibration |
Foundation first. Acquisition layers light up once the foundation is locked. Real decision gate at the 8-week mark.
We meet you where you measure today — your current KPI tracker is the baseline — and add agent-team-level metrics on top.
The 8-week readout is a real decision gate. If the model is working — cost parity or better versus the current agency baseline on existing operations, plus measurable lead flow from the new layers — we scope Phase 2 (the next two locations). If something underperforms, we calibrate before turning anything else on.
We walk the Mankato customer journey end-to-end and confirm the GHL account setup. Once you've reviewed this plan, we'll send a couple of times that work.